Two Newcastle-founded clothing companies have joined forces in a bid to make fashionable skiwear more accessible.
Well known fashion rental provider Hirestreet has partnered with recently-launched Sloobie to offer skiers the chance to hire the brand's outfits, which are designed to bridge the gap between functionality and style. The move comes only months after Sloobie's launch by its 21-year-old founder, Renee Fraser-Shepherd, a business studies student at Northumbria University.
The young entrepreneur, who has received mentorship from Julie Blackie, CEO of successful North East online retailer Pink Boutique, set out to change the skiwear market which she found to be awash with "frumpy" designs in "tacky colours". Sloobie's 'shapewear' outfits have been pitched at skiers who enjoy time on the slopes as well as the lifestyle aspect of skiing, including apres ski activities.
