More than 100 deepfake video advertisements impersonating Rishi Sunak were paid to be promoted on Facebook in the last month alone, according to research that has raised alarm about the risk AI poses before the general election.
The adverts may have reached as many as 400,000 people – despite appearing to break several of Facebook’s policies – and mark the first time that the prime minister’s image has been doctored in a systematic way en masse.
