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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Slam Dunk: Magid Survey Finds Interest in Women’s Sports Growing

Magid
Iowa’s Caitlin Clark (r.) may have come up short in the national championship game against South Carolina, but her star power has drawn more viewers to women's sports. .

Coming off a record-setting women’s college basketball tournament, a new survey confirms what the ratings have already been saying about the popularity of women’s sports.

According to Magid, interest in women’s college basketball grew by 50%, to 18% of respondents in the Magid AD.VANTAGE survey from 12% last May.

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