UK-based broadband provider Hyperoptic is attempting to pull users away from their current network supplier, by launching a brand-new incentive which offers up to nine months of free internet access.
The deal is targeted towards those who are locked into expensive contracts with their current Internet Service Provider (ISP), to help cut down on monthly expenditure - claiming consumers can save over £160 in the long run.
And while ISPs may charge a hefty fee upon cancelling a contract to keep consumers tied in, the penalty will be offset thanks to not having to pay a penny to use Hyperoptic's service for a reasonable timeframe.