Sky has warned some of its customers that a charge for skipping adverts is coming into force today.
The satellite company will be adding £5 to many bills after confirming the controversial change was coming late last year, with the update finally landing on some televisions.
It affects people who want to whizz through commercials that appear on the platform's live channels such as ITV, Sky Atlantic, Sky Max, Channel 4, Channel 5, MTV, and more.