A number of Sky TV consumers will find themselves reaching for their wallets should they wish to fast forward through advert breaks, which the satellite company launching a new feature in November.
Sky initially confirmed that the service charge would be coming late last year, with the update eventually landing on November 29 2022.
In simple terms, Sky users will see an additional £5 charge when their bill rolls around each month, should they whizz through commercials that appear on live channels like ITV, Sky Atlantic, Channel 4, Channel 5 and many more.