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Irish Mirror
Irish Mirror
Sport
Darragh Culhane

Sky Sports to stop showing GAA games after broadcast agreement ends

Sky Sports and the GAA has ended their broadcasting relationship.

In a statement released on Monday, the two sides confirmed the news.

Sky Ireland CEO JD Buckley said in a statement: “Despite our participation in the broadcast rights bidding process, lengthy negotiations and a strong willingness on both sides to continue our partnership, Sky and the GAA have been unable to reach a renewal agreement

"A factor in this decision has been the new shortened GAA season and its knock-on impact on the number of games Sky Sports wanted to broadcast.

“We came on board as official GAA broadcast partner in 2014 and since then, we have made significant investments in GAA – from grassroots initiatives and youth forums; to marketing initiatives and our sponsorship of the annual GAA Development Conference

"During that time, our broadcast partnership also brought GAA to new and international audiences, driving growth in support

“Over the past eight years, Sky Sports GAA raised the bar by delivering modern, alternative coverage and analysis of the GAA Championships, giving viewers greater choice

"Our coverage was made possible by exceptionally talented and professional people, both in front of and behind the camera. I want to take this opportunity to thank them for their outstanding contributions"

Sky began covering games back in 2014 in a controversial move that saw Championship games go behind the pay wall.

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