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FourFourTwo
FourFourTwo
Sport
Chris Nee

Sky's ITV takeover could mean the END of free-to-air football - including the World Cup

Sky World Cup EPL Football Rob Wilson Sky Sports
MANCHESTER, ENGLAND - MARCH 19: Former Footballers Ian Wright and Roy Keane speak as they present on ITV Sport prior to the Emirates FA Cup Quarter Final match between Manchester United and Fulham at Old Trafford on March 19, 2023 in Manchester, England. (Photo by Michael Regan/Getty Images).

A football finance expert has warned that Sky’s proposed takeover of ITV could have major consequences for sports broadcast rights and even threatens the end of free-to-air football.

A limited number of sporting events are protected by a legal requirement for free-to-air coverage in the UK but Professor Rob Wilson, who is director of executive education at University Campus of Football Business, believes that the takeover would change the landscape.

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