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The Guardian - UK
The Guardian - UK
Business
Rob Davies

Sky Betting & Gaming reprimanded for unlawfully sharing users’ personal data

Sky Bet app
Sky Betting and Gaming owns brands including Sky Bet, Sky Vegas and Sky Bingo. Photograph: M4OS Photos/Alamy

The online gambling company Sky Betting & Gaming has been reprimanded by the data regulator for unlawfully sharing customers’ information with advertising companies that could then target those users with personalised marketing.

The Information Commissioner’s Office (ICO) said it had investigated Bonne Terre Ltd, trading as Sky Betting & Gaming, after a complaint by the campaign group Clean Up Gambling.

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