Skullcandy was founded in 2003, and although its market share was huge in the late 2000s and early 2010s, its popularity has waned slightly as more competitors have entered the market.
That said, it's hard not to come across a set of Skullcandy headphones at some point during the week - you'll find low-end earbuds in most supermarkets, you'll likely see someone wearing a pair on public transport or out and about in town, not to mention the fact that every emo kid from the naughties likely has an old pair hanging up in a cupboard somewhere.
“Everyone knows Skullcandy offers a premium sound experience and getting back into gaming is something our fans have been requesting for years–We’re stoked to release our new multi-platform gaming collection into the wild,” said Jason Luthman, Director of Global Product Management, Skullcandy.