Skincare brand Bioré is apologizing after a promotional video used the trauma associated with surviving a school shooting to promote its pore strips.
Last week, Cecilee Max Brown — a popular TikTok creator with nearly 30,000 followers — posted a video sponsored by Bioré to promote the brand’s campaign for Mental Health Awareness Month. In the video, Brown repeatedly mentions struggling with the aftermath of surviving a school shooting at Michigan State University in between footage of her using Bioré skincare products.
The Michigan State University shooting — where a gunman killed three people and injured five others — occurred in February. For some students, it wasn’t the first school shooting they’ve endured.
