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The Conversation
The Conversation
Esmé Louise James, Doctor of Philosophy, The University of Melbourne

Skims has put merkins back on the fashion map. Here’s a brief (and hairy) history of the pubic wig

The Conversation/Skims

Kim Kardashian’s clothing brand, Skims, has been no stranger to a controversial campaign. Over the past few years, Skims has repeatedly made headlines for releasing divisive products such as the nipple bra and hip-enhancing shorts.

Its latest release is no exception. Last week, the brand announced the release of an A$70 faux hair micro thong, available in twelve different colour and hair texture variations. The product has rightly been identified as a merkin – a pubic wig, or hairpiece for the pubic area.

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