A freestyle skier's Winter Olympics hopes went up in flames with one horrible mistake which saw him fly out of the halfpipe and crash into a nearby camera operator.
Jon Sallinen would have hoped to get through Thursday's qualifying session unscathed so he could continue his quest for Beijing 2022 glory.
But one misjudgement saw all that go out of the window, and left both skier and cameraman in a heap after a dramatic crash.
Sallinen lost control just as he approached the lip of the halfpipe to attempt a trick, which led to him losing all control as he went up in the air.
Instead of coming back down safely still inside the pipe, he flew over the edge and knocked a camera right out of the hands of its operator, who was sent stumbling into the snow.
Fortunately, neither looked to have sustained a serious injury, as the camera operator was soon back on his feet and Sallinen also rose to drop back into the pipe and complete his run.
The skier later blamed the error on the snowy weather at the Genting Snow Park.
"I wasn't even sure if I was gonna ski on my second run after my crash, I hope the cameraman is okay, I landed directly on him," he said.
Sallinen fared little better on his second run, leaving the judges thoroughly unimpressed with a score of 18.50 which left him rock-bottom in the standings.
That result meant he was not one of the 12 skiers who made it through to the men's final.
Qualifying went much better for Team GB 's Gus Kenworthy, though, as he did enough to scrape through in that final spot in the top 12.
The Briton would have feared the worst after an opening run, which yielded just 8.50 points, but a much better second attempt saw him score 70.75 to see off the challenge of Kiwi skier Ben Harrington.
"I could have done so much more. My first run I had a fall and then really didn't want to fall again, and so I decided to be a little bit more conservative with my [second] run," Kenworthy said.
"Unfortunately I didn't put it down quite as clean as I could have and the judges were pretty harsh on me for it, rightfully so, but it was not the position I wanted to be in.
"I feel very grateful that I am through to the final, and the final is a new day."
There was also some success for Team GB in the women's qualifying, as 19-year-old Zoe Atkin put in a strong performance to finish fourth and raise hopes of a medal in the women's final.