Ski Sunday’s Chemmy Alcott and Graham Bell have received a frosty reception from BBC bosses for plugging their clothing range on air.
The pair are both brand ambassadors and have their own ranges for skiwear brand Snow Finel.
The BBC’s editorial guidelines state that presenters “must not appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest.”
