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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Skechers just can't quit making crappy AI ads

Skechers ad.

As AI becomes more accessible, it seems we've been plagued with an increasing number of AI ads. Lacking both quality and style, these sloppy marketing ploys are hard to ignore, but Skechers' latest ad might just be the worst offender I've seen in some time.

The best billboard ads are crafted to make us stop in our tracks, whether that's with guerrilla marketing or ingenious design, but Skechers' ad has caught attention for all the wrong reasons. Obviously AI to a painful degree, the abysmal ad is a troubling reflection of a looming future without AI regulation in advertising.

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