Sixth Street has invested $130 million in atVenu, which processes $1.6 billion in food, beverage, and merchandise sales each year at live events. The private equity firm will have a “meaningful stake” in atVenu, according to Michael McGinn, a Sixth Street partner and co-head of the growth unit. The deal closed Friday, Oct. 4.
In 2012, Ben Brannen, Derek Ball and James Seigel cofounded atVenu, which provides payments and inventory logistics software that helps artists and companies manage and complete the sale of merchandise, food, and beverages at live events such as concerts, festivals, and sports games.
