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Sports Illustrated
Sports Illustrated
Art Stricklin

Six Items We Noticed From the ‘Summer School’ of Golf Apparel and Merchandising

Golf Greg Norman Ahead Duca Del Cosma Ryder Cup

FRISCO, Texas — At the sold-out 2025 PGA Buying Summit at the massive Omni PGA Frisco Resort, better known as “Summer School,” golf’s latest and greatest companies had a chance to talk to a large national and regional group of buyers, getting a head start on the 2026 buying season while also showing off some exciting fall offerings.

“This is a great place for us to connect with regional buyers,” said Ahead Golf national sales manager Scott Stone. “Since COVID, this show has become even more important as many buyers couldn’t travel or make it to the winter show in Orlando and we can see important clients here and preview our 2026 line.”

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