NEW ROCHELLE, N.Y.—Faced with rising costs for streaming services, fragmented content offerings and the difficulty of navigating a sea of different apps, streamers seem to be looking for a modern iteration of an old idea—the pay bundle—to improve the user experience.
A fascinating new study from Horowitz Research found that six in 10 (61%) streamers would be likely to switch to a bundle of subscription streaming services from one provider if this option were available.
