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The Guardian - UK
The Guardian - UK
World

Six great reads: the world’s biggest YouTube star, a missing twin and a way to understand polarisation

Jimmy Donaldson MrBeast Richard Donner
Composite with the number 6, an illustration of Mr Beast and a photograph of white men hold white shields with black tape crosses on them

‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star

Jimmy Donaldson, the 27-year-old online content creator and entrepreneur known as MrBeast, is by any reasonable metric one of the most popular entertainers on the planet. His YouTube channel has 400 million subscribers. In this profile Mark O’Connell tries to grasp the scale of Donaldson’s role in modern popular culture:

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