Six Flags Entertainment (NYSE: FUN) has launched Flex Pay by Upgrade. This is a buy-now-pay-later (BNPL) solution that offers consumers a pay-over-time option for eligible online purchases from $49, including season passes. Approved guests can activate their season pass right away and begin visiting parks while making fixed monthly payments.
The initiative comes after the company announced disappointing Q2 2026 earnings in August. Six Flags posted earnings per share (EPS) of 14 cents, while analysts had expected EPS of 29 cents. Revenue also came in light at $864.92 million versus the $929.31 million that was forecast.
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