January is a time where many people plan to get fitter for 2022, joining the gym and setting goals to walk 10,000 steps a day.
And if you make it to the end of the month without scrapping those plans, then you’re much more likely to stick to them long term.
Many people don’t want to fork out cash for tech if it’s going to sit in a drawer with a flat battery after three weeks - especially with Fitbits and Apple Watches costing upwards of £100.