
The growing use of radio for advertisements and as a cost-effective influential medium for reaching many audiences is expected to drive growth in the industry. However, the rising digitalization and acceptance of social media for advertising are restraining the market growth. Also, regulations on the radio spectrum are hampering growth in the radio market.
Thus, entertainment stocks Sirius XM Holdings Inc. (SIRI) and Saga Communications, Inc. (SGA) might be best kept on hold, considering their mixed fundamentals.