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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Sir Martin Sorrell’s S4 Capital cuts 500 jobs as tech clients rein in ad spending

Sir Martin Sorrell, founder and executive chairman of S4 Capital.
Sir Martin Sorrell, the founder and executive chairman of S4 Capital. Photograph: Eric Gaillard/Reuters

The veteran advertising boss Sir Martin Sorrell’s digital marketing group S4 Capital has cut 500 jobs in the face of a plunge in spending from clients fearful of an impending recession.

Shares in the company, founded after his acrimonious departure from the advertising company WPP in 2018, fell by 30% to a record low after it said it expected revenues to shrink and profit margins to narrow, although those losses later eased and it closed about 21% down, stripping about £120m off its market value.

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