Setting out your own levelling up pledges in the poster child town for the ruling opposing party’s pilot programme is a bold move.
But brave and bold look set to be key words as thoughts turn to campaigns with the election cycle truly at mid-term and a Prime Minister on the ropes.
Sir Keir Starmer, ahead in the polls as Partygate, PPE and other Covid calamities refuse to clear the Downing Street door, made a dash to Grimsby to back his levelling up shadow minister Lisa Nandy’s first pledge.