While both Liverpool and Manchester United's owners are open to selling a full shareholding in their respective clubs it is the latter who are the most keen to expedite a sale.
After Fenway Sports Group were revealed to be open to offers of either a minority stake or a full sale back in early November, Manchester United's owners, the Glazer family, then put the Old Trafford side up for sale within a fortnight.
The line from FSG has remained that they are exploring the 'possibility' of a sale. But sources have told the ECHO that a 'strategic partner' would be the preferred outcome to allow FSG to free up capital while retaining control of a club whose asset value is set to continue to grow as investors seek to release latent value in the Premier League's biggest clubs through greater monetising their global legions of fans.