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Evening Standard
Evening Standard
Entertainment
Lisa McLoughlin

Sir Elton John launches limited-edition Rocketman Marmite to raise funds for his AIDS Foundation

Elton John Marmite AIDS Elton John Aids Foundation

Sir Elton John has been immortalised on a new Marmite label

(Picture: Sir Elton John/Joe Giddens/PA)

Sir Elton John is turning his attention away from the stage and onto supermarket shelves as he prepares to launch a limited-edition Rocketman Marmite to raise funds for his charity.

The singer revealed his love for the savoury spread last year on Instagram and now he has been immortalised on a new label, inspired by Terry O’Neill’s iconic 1973 Feathers portrait.

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