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The Economic Times
The Economic Times
National

"Sink the idea": Mumbai sweats over a sea plan that intitially made waves but is now causing ripples of worry

As Mumbai prepares to take advertising beyond its shoreline and into the Arabian Sea, the city risks extending its growing light pollution problem into marine habitats where darkness is essential for the survival of life, The Times of India reported on October 27.

The Maharashtra Maritime Board (MMB) is preparing to introduce floating digital billboards at coastal locations in Mumbai, triggering concerns about the plan's potential impact on marine ecosystems, ToI's report (by Joeanna Rebello Fernandes) said.

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