LAS VEGAS—With analysts like BIA Advisory Services forecasting that the datacasting capabilities of NextGen TV will produce over $10 billion in revenue for broadcasters by 2030, Sinclair has announced ambitious plans to build and operate an interconnected broadcast platform to provide commercial services and solutions for national data distribution.
During a press conference at the 2023 NAB Show, Sinclair’s president and CEO Chris Ripley outlined both the opportunities NextGen TV is creating for datacasting and described Sinclair's plans to create a platform that would allow broadcasters take advantage of those opportunities using their platform to automate and simplify the process of using their spectrum for datacasting.
