
HUNT VALLEY, Md.—Sinclair Broadcast Group has announced that it will carry Tennis Channel’s T2 as a free, streaming, virtual channel in all of its markets nationwide that have deployed the new NextGen Broadcast standard, aka ATSC 3.0. Currently, Sinclair is using the NextGen Broadcast standard in 43 markets.
Carriage of T2 as a broadcast-enabled virtual channel coincides with Sinclair’s recent offer to carry public broadcast stations as virtual channels in its markets where the public station is not part of the initial over-the-air NextGen Broadcast deployment. This effort is geared to ‘prime the pump’ for later broadcast carriage to all viewers, Sinclair reported.