HUNT VALLEY, Md.–Sinclair Broadcast has deployed innovative cloud-based news and content gathering and production workflows by combining technologies from Avid, Sony and Marquis Broadcast. This new approach integrates Avid MediaCentral, Sony Electronics’ C3 Portal gateway service and Marquis software and leverages 5G networks to reduce connectivity costs while enriching the flow of news metadata to accelerate the speed of its news operations. Using this method, we’re getting news to air faster than ever.
Our fundamental strategy is to democratize news acquisition, with every journalist or photographer having fast content delivery to news production centers. This transformation requires a collaborative approach to streamline the workflow. We’re engaged with Avid on its MediaCentral news production platform, Sony on cameras and C3 Portal and Marquis to enable complex workflow integrations.
