HUNT VALLEY, Md.–Sinclair Broadcast has deployed innovative cloud-based news and content gathering and production workflows by combining technologies from Avid, Sony and Marquis Broadcast. This new approach integrates Avid MediaCentral, Sony Electronics’ C3 Portal gateway service and Marquis software and leverages 5G networks to reduce connectivity costs while enriching the flow of news metadata to accelerate the speed of its news operations. Using this method, we’re getting news to air faster than ever.
Our fundamental strategy is to democratize news acquisition, with every journalist or photographer having fast content delivery to news production centers. This transformation requires a collaborative approach to streamline the workflow. We’re engaged with Avid on its MediaCentral news production platform, Sony on cameras and C3 Portal and Marquis to enable complex workflow integrations.
New News Workflows
We’ve enabled real business and operational benefits, with fast story turnaround and structured metadata automatically delivered to newsrooms, which can then cut several versions of the same story to deliver to digital platforms faster and with improved relevance. We have six stations engaged to refine the technologies and we’re continually optimizing workflows for best ROI and operational outcome.
There are challenges to overcome but we’re moving closer to having access to all content in near real time. The next steps are around compression efficiency to increase quality while reducing bandwidth consumption and improving metadata transparency throughout the process.
Fundamental to Sony’s C3 Portal news workflow is the automatic preservation and enrichment of metadata from the point of origination. C3 Portal supports pushing metadata to the camera before shooting commences; for example, iNEWS slug information and assignment data, preserving this metadata throughout the production process when the story checks into Avid MediaCentral. Future workflows will allow rights information—and therefore genealogy—to be automatically maintained from creation throughout the edit and into archive.
Another powerful component of the new solution is the ability to send proxy video quickly back to the news production center via 5G network and Sony’s C3 Portal. The Marquis integration enables the “edit while record” feature in Media Composer so stories can be edited as soon as the proxy file starts ingesting. With a wide choice of Sony proxy resolutions, news organizations may easily take the proxy to air within seconds for fast news turnaround.
Sony's C3 Portal
This workflow automates extraction of sequence information from the Avid low-res proxy edit. With this sequence data, Marquis automatically retrieves the high-resolution media from either Sony’s C3 Portal, and the originating camera or originating camera cards. Assuming a 10:1 shooting ratio, this partial extraction process results in a 90% reduction in 5G data transferred and network bandwidth required.
Using the dynamic relink feature in Avid, the high-res content simply drops into the timeline and automatically substitutes the low-res content, thus transforming news production.
For more information on Sony, visit https://pro.sony/ue_US.
