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PC Gamer
PC Gamer
Aidan Lilienfeld

SimRacing Expo's first-ever US event proves driving sims have finally hit the American mainstream

Attendees at the 2026 SimRacing Expo.

Sim racing may finally have broken its glass ceiling; or rather, the plasterboard ceiling of the basements that used to house every car nerd's Logitech wheel-and-pedals setup. If the rest of the family once found the hobby slightly embarrassing, those days appear to be ending.

The proof: thousands of car enthusiasts, motorsports fanatics, and sim techies of all ages and backgrounds gathered in Charlotte, NC this past weekend for the first-ever US-based SimRacing Expo. The expo—inaugurated at the infamous Nürburgring racetrack in Rhineland-Palatinate, Germany, in 2014—has traced the meteoric rise of the sim racing industry.

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