The world of YouTube boxing has reached massive audiences in recent years, and the genre is set to evolve next week as two huge TikTok stars go head to head in London.
Simon 'Simple Simon' Colbran will fight against fellow TikTok content creator Ed Matthews in what will be the first fight of its kind in the UK. The pair have been engaged in so-called 'beef' in recent months, with Matthews accusing Simon of using fellow influencer 'Cal The Dragon' to increase his fame on the platform.
The fight comes off the back of huge success in the internet boxing genre, with Jake Paul and KSI both bringing massive publicity for their fights and the sport as a whole.
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This fight takes place in the smaller Indigo Arena at the O2, which has a capacity of 4,600 and on the card are a host of fellow TikTok stars, including Chef Dave vs Aaron Hunt and Ginty vs Luke Bennett, although the co-headline fight between adult stars Elle Brook and Astrid Wett has been called off due to the latter's withdrawal.
Here is all of the information you need to follow the action this week:
When is the fight?
The fight is taking place on 16th July with the main event ring walk expected at around 10pm UK time.
What TV channel is the fight on?
The fight will be available for pay-per-view on YouTube.
Who is on the undercard?
- CO-MAIN EVENT: Simple Simon vs Ed Matthews
- CO-MAIN EVENT: Elle Brook vs Astrid Wett (Cancelled)
- Chef Dave vs Aaron Hunt
- Pully Arif vs Tommy Mulligan
- Ezekiel The 1st vs Jak Stevo
- Tempo Arts vs Smithey
- Paddy Murphy vs Dave (The Other Guy)
- Ginty vs Luke Bennett
