The world of YouTube boxing has reached massive audiences in recent years, and the genre is set to evolve next week as two huge TikTok stars go head to head in London.
Simon 'Simple Simon' Colbran will fight against fellow TikTok content creator Ed Matthews in what will be the first fight of its kind in the UK. The pair have been engaged in so-called 'beef' in recent months, with Matthews accusing Simon of using fellow influencer 'Cal The Dragon' to increase his fame on the platform.
The fight comes off the back of huge success in the internet boxing genre, with Jake Paul and KSI both bringing massive publicity for their fights and the sport as a whole.
