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The Guardian - US
The Guardian - US
Sport
Edward Helmore

Simone Biles and mental health start-up Cerebral end endorsement partnership

Simone Biles Cerebral Mental Health Kyle Robertson
Simone Biles looks on after receiving the Presidential Medal of Freedom, the nation's highest civilian honor.
Simone Biles looks on after receiving the Presidential Medal of Freedom, the nation's highest civilian honor. Photograph: Saul Loeb/AFP/Getty Images

Superstar US gymnast Simone Biles and tele-health provider Cerebral have ended an endorsement partnership, the company announced on Tuesday, bringing to a close a deal in which the 25-year-old Olympic champion used her own mental health experience to promote the controversial mental health startup.

Biles became Cerebral’s “chief impact officer” three months after her dramatic withdrawal from individual competition at the Tokyo Olympics in 2021 saying she was “not in the right head space” to compete.

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