Simon Jordan says Newcastle United must try to catch up on 20 years of building a brand that their top-six rivals have built. The former Crystal Palace owner has warned the Magpies they're years behind Chelsea, Liverpool, Manchester City, Tottenham Hotspur, Manchester United and Arsenal in their commercial operation.
His comments will not exactly come as a surprise to Newcastle supporters with the club rebuilding behind the scenes following Mike Ashley's tenure as owner. Darren Eales was appointed as Magpies CEO back in July 2022, with Peter Silverstone appointed as Chief Commercial Officer in October having left Arsenal.
The Toon have made a concentrated effort to improve their income streams in order to comply with Financial Fair Play. However, Jordan warns the Magpies are 'only big in Newcastle' as they look to grow their global brand.
