Simon Cowell is on the hunt for brand new musical talent as he launches a new show with a social media twist.
The music mogul's most successful series, The X Factor, was axed four years ago after creating some of the biggest names in music, from One Direction and Little Mix to Leona Lewis and many more. Rumours have been circulating that the father of one will be bringing back the programme, but Simon has now unveiled a brand new music project.
The TV personality, 63, has announced he is teaming up with songwriter Max Martin in his next project, as the duo will hunt through TikTok to try and find the next big singer. The new project is titled StemDrop and is being launched on the social media app, reports the Mirror.