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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Simon Cowell joins investors in music TV streaming service Roxi

Simon Cowell Rob Lewis North America
Simon Cowell
Simon Cowell will curate exclusive music video playlists for Roxi users. Photograph: Dominic Lipinski/PA

Simon Cowell has become the latest investor in the music TV streaming service Roxi, which aims to offer a Spotify-meets-MTV experience, as the British company embarks on expansion to the US.

Roxi, which had already attracted investors including Kylie Minogue, Robbie Williams and the record labels Universal, Sony and Warner, has signed up the creator of the X Factor and Got Talent TV franchises as a curator of exclusive music video playlists for its users.

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