Britain's Got Talent judge Simon Cowell said the very first audition is the most important due to contestants' potential to go viral.
The 63-year-old music mogul created Got Talent with his company, Syco, and business partners.
He watched the competition grow and develop for almost two decades and explained what the show is like now.
Speaking about what he hoped for in the latest series, he said: "I think you've got two things, you want to make a show which people hopefully will enjoy watching.
"And secondly, you want to give whoever it is that opportunity, hopefully, for things to get better in their lives after they've auditioned."
He went on to speak about the changes over the years, explaining: "I think where things have changed a lot from where we first started is it always used to be about the end prize."
"I would say now that your first audition is so important because of what happens, virally, that even just that single audition can make a massive difference to your life."
The Britain's Got Talent's 2023 series start date was recently confirmed and telly fans don't have long to wait.
ITV's hit reality TV programme is returning to screens on Saturday, April 15 at 8pm on ITV1 and ITVX.
The long-running talent show is due to return to screens in just a few days for its sweet sixteenth series - with Simon back as head judge and alongside Amanda Holden, Alesha Dixon and Bruno Tonioli.
The second episode will be shown the next night with judges taking to the panel from 7.45pm on April 16 on ITV1 and STV.
Strictly Come Dancing legend Bruno joined the judging panel this season and opened up about filming for the show.
Speaking at the Together for Short Lives Ball, a charity fundraiser, Bruno said: "You can only be yourself and I give the audience all of myself. It isn't planned, I can't communicate sitting down, because I like to reach out."
Asked whether any moments have made him jump out of his chair on BGT, Bruno said: "Oh my God there's more than that. I have been on the stage.
"Honestly I did jump on my chair quite a few times because the talent we have seen is remarkable. It's just a natural reaction."
"Something made me cry, it was beautiful, it was deeply felt. These people are really passionate about their craft, they work incredibly hard."
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