Simba's new made-to-order beds just made choosing the perfect design a whole lot easier

Collage of new Simba bed frames.

Have you seen the premium new range of Simba bed frames? The award-winning sleep tech brand has extended its furniture offerings with a stunning new range of handcrafted, made-to-order beds to support its best-selling mattresses.

Choosing a new bed to suit your requirements can often feel impossible, not to mention overwhelming. But the process is made a whole lot easier with a bespoke range that allows you to 'build' the bed exactly as you wish.

Simba's new range of beds offers simplified customisation to cater for every taste. With seven new upholstered designs, available in a choice of 22 fabric options and an extensive selection of on-trend new shades, plus three new solid oak bed frames, all with the option of non-storage bases, drawers and ottoman storage configurations, you can prioritise practicality without compromising on design.

So whether you want an elegant ottoman bed for maximum storage, a sophisticated upholstered bed in an irresistibly on-trend shade or a minimal wooden bed frame with handy hidden drawers – there's a premium Simba bed frame for you. And don't fear long wait times; despite being bespoke, these beds are handcrafted in the UK and delivered within 10 days.

New: Premium Upholstered Simba bed frames

Timeless elegance

Modern luxe

Classic Country-style

Soft curves

Hotel chic

Understated charm

As experts in mattresses, it feels only right to trust the Simba team to help design made-for-you bed frames, to make the dream of the perfect night's sleep a reality.

Here's two variations of the new Richmond bed frame. This perfectly demonstrates how the same bed can be made to suit two very different needs and likes. (Image credit: Simba)

As someone who hadn't changed their bed frame in nearly 15 years due to indecision, I was elated about the high level of personalisation available with the new upholstered designs. Before now, either the style was perfect, but the upholstery shade didn't suit my bedroom decor, or there were no suitable storage options.

After finally deciding on a luxe upholstered design, choosing my new bed was made easier not only by the wide range of designs on offer, but also by the flexibility permitted by Simba's new made-to-order options. I was able to choose the fabric, colour and the base to suit my needs. Being able to tailor the design to suit my style ensured I now have a bed that I love, with no compromise.

I chose the new Saltaire upholstery in the new 'Mink' velvet. The deep button-tufted headboard exudes a hotel-inspired luxury that elevates my bedroom decor. I opted for the two-drawer base to offer handy storage that seamlessly integrates into the plush design.

I really enjoyed the process of 'designing' my bed online, where you choose your frame, the fabric, colour and base. Once you've selected your preferences you see a mock up version of exactly what your finished bed will look like – I found that super helpful to visualise it in my home. (Image credit: Tamara Kelly)

The bed arrived in three complete pieces, which were easy to assemble by slotting the two bases together, using a clever interlocking mechanism attached at one end of each unit. The feet push and click into each corner with ease, four on each base.

Once the base is in position, you simply line up the headboard and affix it securely in place using the four screws provided. No tools required, just a little bit of elbow grease. It is a two-person job, but I helped with the construction, and I wouldn't consider myself particularly strong or handy. It was so simple.

Simba’s premium wooden bed frames: Crafted from solid American oak

“We’ve seen growing demand from customers for bedroom furniture that feels more considered, design-led and premium, while still offering the practicality and flexibility needed for everyday living," explains Josie Towells, head of buying at Simba.

"This new collection has been developed to reflect that shift, with a stronger focus on elevated detailing, richer textures and timeless colour palettes that work effortlessly within modern homes."

Same but very different. This new Epping American oak bed frame above is the perfect example of how you can adapt the design to suit your personal preferences. (Image credit: Simba)

Every element has been carefully refined to create a more cohesive and luxurious experience," Josie concludes. "Handcrafted in Leeds and made to order, the collection combines high-quality craftsmanship with the convenience and customisation customers increasingly expect from premium furniture.”

I can confirm that the process, the delivery time, the build and the finished bed are all that of a premium brand experience. And right now, I'd recommend checking out the seasonal Simba sale to get even more value for your money. But either way, you will have a bed that is well worth the investment – trust me, I could not be happier with my choice.

Simba Sleep Saltaire Bed Simba Sleep Jesmond Bed Chocolate Simba Sleep Richmond Bed Simba Sleep Harewood Bed Simba Sleep Putney Bed Taupe Simba Sleep Fife Bed Arctic Grey Simba Sleep Epping Wooden Bed Simba Sleep Fernley Bed