QJ Motor is undeniably one of the fastest-growing motorcycle manufacturers in the world. The Chinese motorcycle manufacturer is the parent company of quite a few notable names in the industry, such as Benelli, Keeway, and MBP. Apart from having a strong presence in China and other parts of Asia, QJ Motor has steadily been expanding its operations in Europe.
Most recently, QJ Motor signed an exclusive distribution agreement with SIMA, a distributor of various motorcycle brands in the European market. SIMA is set to take over the distribution of QJ Motor from DIP SAS, and will cover key European markets consisting of France, Belgium, Luxembourg, the Netherlands, and Switzerland. SIMA is responsible for the distribution of quite a few noteworthy brands in the European market including Royal Enfield, Moto Morini, and Hyosung. It’s also the owner of the Mash Motorcycles brand, a manufacturer specializing in retro-classic machines.
