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The Economic Times
The Economic Times

Silver, Swarovski and ₹999 Rakhis: Indians are giving the humble festival thread a luxe upgrade

Instamart, the quick-commerce platform, has seen a twenty-fold surge in premium rakhi demand ahead of raksha bandhan compared to last year.

According to the company, the demand has grown three times this year with searches for jewellery brands such as Kalyan Jewellers, Palmonas and GIVA.

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