
We love a rebrand, especially one that encourages us to embrace our salt and pepper roots rather than draining our bank accounts with monthly colour appointments.
The rebrand on our radar? Silver hair. Where grey hairstyles have negative connotations of being drab, dreary and a bit dull, silver feels shiny, new and exciting. It’s been slowly rising in popularity since the pandemic, when closed salons meant either taking your hair colour into your own hands (never a good idea) or leaving your strands to their own devices. And now it's up there with the most popular 2024 hair trends.