
It was just as Washington Post journalist Jamal Khashoggi went missing in Oct. 2018 that Saudi Arabia announced it had formed a global advisory board for the $500 billion passion project of Crown Prince Mohammed Bin Salman: the futuristic megacity called NEOM.
The announcement spotlighted many venture capital and tech industry elites, such as Sam Altman, who was then the president of Y Combinator; Marc Andreessen, cofounder of Andreessen Horowitz; Travis Kalanick, the founder of Uber; SoftBank’s Masayoshi Son; and IDEO’s then-CEO Tim Brown.