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The Independent UK
The Independent UK
National
Kathy McCormack

Silent films to live on in movie theater lobby card project

Copyright 2022 The Associated Press. All rights reserved

“Missing Millions" is a 1922 silent film with a darkly prescient title — like the vast majority from that era, the movie all but vanished in the ensuing century, survived mostly by lobby cards.

The cards, scarcely bigger than letter paper, promoted the cinematic romances, comedies and adventures of early Hollywood. More than 10,000 of the images once hung in movie theater foyers are now being digitized for preservation and publication, thanks to an agreement between Chicago-based collector Dwight Cleveland and Dartmouth College that all started when he ran into a film professor at an academic conference in New York.

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