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Evening Standard
Evening Standard
Entertainment
Alexandra Jones

Sigrid: music still needs its MeToo moment

Norwegian pop sensation Sigrid is about to release much anticipated second album

(Picture: Holly Whittaker)

When we meet to discuss her highly anticipated second album, Norwegian singer-songwriter Sigrid is — refreshingly — a bit hungover (she was at a party last night with some other celebrities — FKA twigs among them).

We’re having lunch at pan-Asian cafe ULI in Notting Hill and despite the blustery weather she arrives looking impossibly fresh and unruffled. Slipping off her Burberry trench, she suggests ordering crispy duck with pancakes for us to share, “and a huge coffee for myself”. It is hard to predict musicians nowadays. Long gone are the rock’n’roll antics (all-night benders and TVs thrown out of windows) — the generation who’ve grown up in the age of the internet are preternaturally media trained and camera-ready. Happily, the 25-year-old who earned herself a reputation for calling out bad behaviour in the music industry has retained some of the candour she became known for early on — even as her celebrity has gone stratospheric.

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