One of Sydney’s most renowned signs – and the largest billboard in the country – has received a makeover to mark its 50th anniversary. At 41 metres wide and 13 metres high, the Coca-Cola sign at Kings Cross presides over one of Sydney’s busiest thoroughfares, William Street, and has widely been regarded as the gateway to the inner city enclave since it was the epicentre of Sydney’s bohemia in the 1970s.
The world’s most popular carbonated beverage (the estimated worth of the brand is more than US$33.17bn) is still going strong after more than 140 years. But other distinctly Australian household brands – and their enduring advertising symbols – date back even further.
