Side hustle: The collective have plans to expand their fried chicken business into the US, Middle East and India within the next 12 months
(Picture: ES composite)What’s the next move when you’ve got more YouTube subscribers than Ed Sheeran and Taylor Swift combined? As it turns out, two things: open a chicken shop — and aim for world domination.
That, at least, seems to be the plan for the Sidemen, a YouTube collective of seven mates who have picked up 130-or-so million subscribers between them since forming nine years ago. Their videos, which see them try everything from Tinder in real life to games of hide-and-seek in a prison, have racked up more than 33 billion views. They are, then, a popular lot, and hoping that their enormous online success is going to sell fried chicken across the planet. Why?
