Siam Piwat taps Korean culture with Carlyn pop-up store

Pictured from left are Ms Naphajira, Mrs Tiparat and Ms Lee at the first pop-up store for Korean bag brand Carlyn at Siam Discovery.

Siam Piwat Co, which manages the Siam Discovery complex, is tapping into the popularity of South Korean culture by opening the world's first pop-up store for Korean bag brand Carlyn.

Tiparat Promburi, deputy chief executive of Siam Piwat Retail Holding Co (PRHC), the importer of products for Siam Discovery and Siam Center malls, said the pop-up boutique is open on the ground floor of Siam Discovery from April 1-30 this year.