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Fortune
Fortune
Eva Roytburg

‘Shut it down!’ — Bumble founder Wolfe Herd is terrified that there’s a new Hulu biopic about her life and wanted to block it two years ago

Wolfe Herd Bumble Hulu Whitney Wolfe Herd Lily James Rachel Lee Goldenberg Tinder
Esther Zuckerman, Rachel Lee Goldenberg, Lily James, and Gala Gordon speak onstage during the New York screening of "Swiped" on September 16, 2025 in New York City. (Credit: Roy Rochlin/Getty Images for 20th Century Studios)

Bumble founder Whitney Wolfe Herd is facing a situation that few tech executives ever encounter: watching her own life story dramatized on screen — without her involvement.

Hulu’s new biopic about the 35-year-old entrepreneur premiered on Sept. 8. Swiped stars Lily James as Wolfe Herd and traces her dramatic rise from Tinder cofounder to Bumble CEO and youngest woman to take a company public. But Wolfe Herd herself says the project has left her deeply uneasy.

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