Each year CES is home to a myriad of world firsts in the tech world, and this year's event is no different. Shure, a brand synonymous with some of the best microphones you can get your hands on, has just launched the MV7i Smart Microphone, the first-ever XLR microphone to have its own built-in audio interface.
According to Shure's CES press release, the MV7i microphone is designed to "simplify the way creators record audio" as it allows connecting a second XLR microphone, or an instrument like a guitar or bass, negating the need for a separate pricey audio interface. AVP of Global Marketing and Product Management at Shure, Eduardo Valdes, explains that the newly launched mic saves creators from "additional expenses and the hassle of confusing setups so they can focus on their craft."
