Corporate manufacturers are continuing to use deceptive packaging tactics to hide rising costs from loyal consumers. Shrinkflation occurs when a company quietly reduces the physical size of a product while maintaining the retail price. This frustrating retail trend forces you to pay significantly more money for less total food volume. Despite public backlash, many major food brands are shrinking their most popular items once again. Let’s highlight ten common grocery products that are quietly getting smaller on the store shelves today.